Southern Shores use their voice, products and people to actively protect our oceans. They tasked Noise Studio with creating a library of still images that reflected their sustainable mindset and inspire community and change.

We began with a campaign workshop, where we collaborated with Southern Shores to better understand their brand values, learn more about the product, and gain a deeper understanding of the Southern Shores community. This led us to reworking their positioning and messaging, which in turn inspired a new and unique storyline for the brand. The end result was a 100+ image library that the brand implemented immediately across their website, app, email and event marketing, and social media advertising.

Producer: Sophie Offord

Photographer: Sam Ingles

Strategy & Art Direction: Georgia Watt & Sophie Offord

“The Noise team took the brief and elevated it by creating a storyline, sourcing talent and finding the perfect locations. The results they produced were excellent, the team were really easy and enjoyable to work with, and their expertise in the outdoor industry meant that we instantly connected”. - Lasse Homfeld, CEO