Sea Shepherd Global's Ghost Network project aims to repurpose or recycle captured fishing gear, generating proceeds that contribute to enforcing conservation law and stopping illegal fishing.

640,000 tonnes of commercial fishing gear is dumped or discarded in the ocean each year. This creates a murderous cycle whereby the nets capture and kill marine life, pollute the sea beds, and disintegrate into micro-plastics. Yet even the knowledge of what ghost nets are is relatively unknown to the general public, let alone the action needed to solve the problem.

With Noise Studio, through workshops and long conversations with Ghost Network founder, Chris, we framed his passion and knowledge of ghost net’s into a coherent brand strategy so that Sea Shepherd and The Ghost Network were speaking about the topic using the same language. We took this brand strategy and formed a creative strategy; ‘Demystifying Ghost Nets’. This statement drove the whole visual identity of the campaign, and became our guiding message for visuals; masks, blurred effects, bold typography and unravelling graphic elements.

Our visual storytelling gave The Ghost Network and Sea Shepherd an inspiring new way of talking about ghost nets. The collaboration extended into website design, which uses the design elements and motion graphics to bring the brand to life, communicate the extent of the problem, and motivate people to get involved and take action. Our logo inspired their in-house team to design a final campaign brand mark, and our brand identity and strategy has been fully adopted by the Sea Shepherd team.

Project Manager: Sophie Offord

Brand Design: Victoria Rojo, Georgia Watt, Angeles Roldan, Felipe Gonzales Febre

Brand Strategy: Georgia Watt, Victoria Rojo

"Looking back at the project we've undertaken with Sea Shepherd, I couldn't be happier with the outcomes and the hard work we've put in. Through our design, we've sparked a global movement and paved the way for a brighter future, and that fills me with joy and gratitude.” - Chris Storey, Partnerships Manager, Sea Shepherd Global