Sweat Is Data
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Sweat Is Data •
FlowBio pushes the boundaries of performance with the world’s first real-time sweat sensor. Their Flow Patch analyses sweat to give personalised, unique insights including fluid and electrolyte loss during workouts.
At the core of FlowBio is their product, the Flow Patch. So it felt fitting that their logo (the core of their brand) should be a symbolic representation of this technology. Following the logo design Noise Studio developed their guidelines, app style and pitch deck. One year later, the FlowBio team came back to us with an investor video brief. Through meticulous art direction, planning and talent, the result was a short film that was not only used for investment outreach, but also on their website and across their social media channels.
Producer: Sophie Offord
Lead Designer: Georgia Watt
Brand Designer: Santiago Roldan
Videography & Editing: Mickey Fitz