As an established brand in action sports, ColourWear has experienced bluebird days, chest deep powder, and whiteouts on their way to constructing exceptional products for adventure. In order to “find a new line” and continue cultivating an adventurous audience, the team knew they needed to solidify their roots and build a forward thinking strategy for them and the ColourWear community. So they went after this challenge like any rider would...they sent it!

In collaboration with the awesome brand strategy and design team at Noise Studio we created a brand strategy that was ‘crew inspired’, an identity that is expressive, unapologetic, bold, and unique. A bright new colour palette connects the identity immediately to ColourWear. Two custom fonts make sure that the brand is inimitable. The new identity, mentality, and brand focus for ColourWear exhibits confidence, cohesiveness, and friendly competition. Ultimately, we’ve formed a new kicker to launch ColourWear into the future of their brand.

Lead: Sophie Offord

Strategy: Sophie Offord, Georgia Watt, Danny Crossley

Art Direction: Sophie Offord

Design: Georgia Watt, Victoria Rojo, Felipe Gonzales, Danny Crossley

Illustration & Motion: Danny Crossley, Felipe Gonzales